Did you know there is an amazing campaign going on at the minute with Dettol?
Although many of us don’t realize it our baby blankets for our children help us to create and nurture a bond with our children. They are a way for us to protect them and to make sure our children are warm. Every minute around 50 babies are born into poverty in the world, a shocking statistic to all us mum’s and dad’s. These babies don’t have what ours do with some not even having a blanket while those that do are riddled with bacteria. Their parents do not have the means to provide them with many basic essentials especially with hygienic baby blankets. Dettol are working to change that and are asking for our help to do so.
Dettol are receiving backing from the S Club star Rachel Stevens, who donated the campaign their first blanket. This campaign is not just to help those born into poverty, Dettol have joined up with Sparks who are a leading children’s medical research charity. Sparks works to fund research in the UK which is currently sitting at a spend of less than £10 per child each year on research. However one in every thirty babies are born with a condition that will affect them for the rest of their lives. Dettol will donate £1 for every blanket received up to 5,000 to aid this research in the UK.
Dettol themselves have done their own bit of research, they have found that bacteria on our babies blankets is not being washed away. Blankets washed at 40° are carrying bacteria of many kinds but most importantly may be carrying a bacteria group called coliforms which is directly associated with faeces. All is not lost however as Dettol have an additive that we can add to our laundry which will kill 99.9% of bacteria even at temperatures below 30°. Dettol will be washing each and every blanket they receive with their laundry cleanser to ensure our blankets are as germ free as possible when they are given to those who need them.
Dettol’s slogan for the campaign couldn’t be more important in my opinion.
‘keep the memories, not the bacteria’
This says it all, the whole campaign is about the quote. Dettol are standing behind their word and will be helping thousands of families around the world with our help.
Dettol have thought of not just you and me as parents but they have thought of those who don’t have the privilege of clean blankets for their children. Mother’s around the world need our donations to Dettol’s baby blanket donation campaign. I urge any of our readers with baby blankets they don’t use anymore to support this campaign and donate their baby blankets. It is free to post your blanket and they WILL make a difference to both mum’s and dad’s abroad as well as here in the UK. You can donate you blanket by following the information on Dettol’s Donate page. Help us get as many donations as possible before the closing date Friday 13th February
Here is the campaigns video for a bit more information.
We will soon be reviewing one of Dettols products to support this post.